In today’s construction industry, one of the biggest challenges isn’t landing the next project—it’s finding the right people to get the job done. As demand for skilled trades rises, business owners across Michigan are competing for top talent while also working hard to keep their best employees on the team. At Room 35, we hear this concern all the time from clients in our Blueprint and Core60 programs. Whether you’re just getting started or scaling your operations, success begins with a solid workforce.
Hiring and retaining skilled workers takes more than a job posting—it takes a clear vision, a strong culture, and tools that help your business grow alongside your team. Here’s how you can build a team that’s ready for the long haul.
Start with a Clear Hiring Process
A strong team begins with a strong hire. Don’t just look for the most experienced person—look for someone who fits your values, work ethic, and long-term vision. Write clear job descriptions that reflect the actual day-to-day tasks, and be upfront about pay, expectations, and career growth.
Through our Blueprint program, many business owners develop hiring systems that save time and improve quality. When you define roles and responsibilities before you start searching, you attract candidates who are truly ready to contribute. A clear process builds trust and sets the tone for professionalism from day one.
Offer Opportunities for Growth and Learning
Retention doesn’t just come down to pay—workers stay where they can grow. From jobsite leadership to business knowledge, upskilling your team gives them a reason to stick around and invest in your company’s future.
That’s why we created the Core60 program—to help tradespeople prepare for their Michigan builder’s license while sharpening skills that matter on and off the job. If you have team members with ambition, support them with access to programs like Core60 or mentorship within your company. Investing in your workers builds loyalty and lifts your entire operation.
Build a Workplace Culture People Want to Be Part Of
In construction, culture is everything. Respect, communication, and consistency on the jobsite can mean the difference between high turnover and high morale. Workers today are looking for more than just a paycheck—they want to feel safe, valued, and part of something meaningful.
Make it a point to check in regularly with your team, offer feedback and recognition, and solve problems before they become bigger issues. We have programs that walk you through creating company values and communication systems that work even as your team grows.
Know When to Offer Incentives and Flexibility
Construction can be physically demanding and unpredictable. To keep good workers, business owners need to get creative with incentives—whether that’s performance bonuses, paid training, or flexible schedules when possible. These don’t have to break your budget; even small changes can have a big impact.
If you’re growing quickly or looking for ways to offer better benefits, our Capital Matters program may help you secure funding to support those goals. Whether it’s upgrading your equipment, hiring a second crew, or investing in staff development, strategic capital can give you the breathing room you need to focus on people.
Build a Team That Builds Your Business
Skilled workers are the foundation of every construction business. Hiring and retaining them isn’t easy—but with the right systems, support, and mindset, it’s absolutely possible. At Room 35, we’re here to help you build a team that reflects your values and gets the job done.
Explore how programs like Blueprint, Core60, and Capital Matters can support your hiring and retention goals. Your crew is more than a workforce—they’re your future. Get more information on our homepage.
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