At Room 35, we understand that a solid financial foundation is essential for any construction business to grow, thrive, and take on larger opportunities. Whether you’re expanding your crew, purchasing new equipment, or bidding on bigger contracts, having access to capital can make or break the momentum you’ve worked hard to build. That’s where our Capital Matters program comes in — it’s designed to help construction professionals in Southwest Michigan unlock funding with confidence and clarity.
Demystifying the Capital Process
For many small to midsize construction business owners, the world of business financing can feel like a maze. Between confusing terms, strict requirements, and limited access to traditional lenders, it’s easy to feel discouraged or unsure of your options. Capital Matters simplifies this process by connecting you to the right lending partners, educating you about what lenders look for, and walking you through each step with guidance rooted in real-world experience.
Local Expertise, Real Impact
Unlike one-size-fits-all lending platforms, Capital Matters is locally focused and relationship-driven. We work specifically with entrepreneurs and contractors in Southwest Michigan — in the Kalamazoo area — who need tailored funding strategies that reflect the realities of their industries and communities. Because we live and work where you do, we’re able to offer insights that national programs often overlook, helping you build not only your business but also your reputation and credibility in your local market.
More Than Just Money
While the goal is to secure funding, Capital Matters also prepares you to use that capital effectively. Through our collaborative coaching model, we help you understand your financials, refine your business goals, and align your strategy with your funding timeline. This isn’t just about landing a loan — it’s about setting up your business for smart growth, healthy cash flow, and sustainable success.
We help you create financial plans that support your long-term vision, not just short-term fixes. You’ll gain tools and insights to make informed decisions about pricing, overhead, and reinvestment strategies so that every dollar you borrow works hard for your future. With Room 35, you’re not just accessing money — you’re building confidence in your business decisions and learning to manage capital like a pro.
Pathways That Fit Your Business
Whether you’re ready to apply for capital now or still laying the groundwork, Capital Matters meets you where you are. From helping you gather and organize financial documents, to connecting you with trusted regional lenders, to identifying grants or alternative financing options — we make sure you have choices that fit your stage of growth. We also often work in tandem with our other programs like Blueprint and Core60, so your financial journey is backed by business coaching and licensing support, too.
Get the Backing You Deserve
You’ve got the skills, the drive, and the vision — now you need the capital to take your construction business to the next level. Capital Matters is here to ensure that lack of funding doesn’t hold you back from your goals. Learn more about how Room 35 can support your next step by visiting our website and going to our Capital Matters page. Connect with our team to see what is possible for your business!
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